Remember I mentioned Animax’s LaMB animation project that I came across while attending the dannychoo workshop? Well I’ve just received the media release from Animax regarding their latest announcement.
Wait no more for Simple Plan’s ‘I Can Wait Forever’ MV
Title track of Animax Asia’s LaMB
18 December 2008, Singapore – You’ve sung the lyrics and you’ve hummed the tune, now the wait is finally over as Animax brings to Asia the exclusive WORLD PREMIERE of the spectacular music video (MV) bringing to life Simple Plan’s single ‘I Can Wait Forever’ – title track of Animax Asia’s original animation production LaMB!
A visual treat to take your breath away, Animax viewers in Asia are set to be the first in the world to feast their eyes on the 3D animated MV specially produced for Canadian pop-punk band Simple Plan’s ballad ‘I Can Wait Forever’. The five minute-long MV will debut in its full glory in a ONE TIME FULL-LENGTH BROADCAST on 19 Dec 2008, Friday, 11.25pm (SEA/PH/SA) / 11.55pm (HK) on Animax, following which an abridged version will be aired.
Featuring as the theme song for Animax’s LaMB, ‘I Can Wait Forever’ was written and performed by Simple Plan, released in 2008 on their self-titled third album ‘Simple Plan’. The futuristic and action-packed ‘I Can Wait Forever’ MV ties closely to the plot in LaMB. Set on planet Cerra where LaMB unfolds, the MV delves into the story’s key issue of ‘Lamination’, the planet’s penal system which imprisons criminals in laminated suits to ensure prisoners (LaMBs) have no freedom but remain productive to society as virtual slaves for centuries.
Simple Plan’s members Pierre Bouvier (vocals), Chuck Comeau (drums), David Desrosiers (bass), Sebastien Lefebvre (guitar) and Jeff Stinco (lead guitar) are animated into the MV as fighters against ‘Lamination’ on a fast and furious mission battling android defences to save a wrongly sentenced LaMB, where failure means they have to wait forever for her to be free. The MV also offers a taste of things to come with Simple Plan to perform as an animated band in the LaMB HD animation TV feature premiering March 2009 across Asia on Animax.
“We’re absolutely thrilled to see our animated selves and we love the cool and slick 3D action sequences in this fantastic MV. We hope our fans in Asia can share our excitement and enjoy the stunning visuals that make ‘I Can Wait Forever’ truly special. Simple Plan is very proud to be part of LaMB,” enthused Pierre Bouvier, lead vocalist of Simple Plan.
Simple Plan’s ‘I Can Wait Forever’ MV follows Animax Asia’s 21 Nov 2008 premiere of a specially made animation-live-action mix MV for American rock band The Click Five’s single ‘Summertime’. The song is also being featured in the LaMB HD animation TV feature.
Similarly tied to the LaMB story, the cheery and richly-coloured ‘Summertime’ MV centres on protagonists Jack, a bioscientist, and Eve, a LaMB (prisoner), going about nanotechnology experiments to terraform (vegetate) the desert planet Cerra and their dreams of success. Vivid 3D environments with fields of colourful flowers and exquisite artwork from LaMB jazz up The Click Five’s performance of the upbeat song which hails from the band’s most recent album ‘Modern Minds and Pastimes’.
The Click Five’s ‘Summertime’ MV is currently available at the LaMB online destination at www.animax-lamb.com, with the uncut version of Simple Plan’s ‘I Can Wait Forever’ MV to come available online after the one time broadcast on Animax. Both MVs are produced in Singapore and will serve as the official MVs for the bands’ respective songs internationally.
The MVs and the upcoming HD animation TV feature are part of the multimedia, multiplatform animation project LaMB undertaken by Animax Asia, produced under the US$6 million Singapore Economic Development Board (EDB) and SPE Networks – Asia (SPENA) Joint Production Fund. Based on the script submitted by Filipino viewer Carmelo Juinio, winner of the Animax Awards 2007 script-writing competition, LaMB is currently in production at Singapore studios Peach Blossom Media and Imaginary Friends Studios, directed by Ryosuke Tei with storyboards by Yasufumi Soejima. In addition to songs by Simple Plan and The Click Five, LaMB features celebrity voice-overs in lead roles by Taiwan-based singer-actor Van Ness Wu of Mando-pop group ‘F4’, Taiwan-based actress and star of Wei Te-Sheng’s Cape No. 7 (2008) Tanaka Chie, as well as Hong Kong artiste and star of Kenneth Bi’s Drummer Boy (2008) Josie Ho.
Beyond the MVs, the LaMB online destination hosts a bevy of online content which includes a newly-launched online game – the first of five interactive multiplayer games to introduce LaMB; a web manga (comic) which provides the prequel to LaMB; an exclusive preview of work-in-progress artwork; viral marketing videos and TV spots; downloadable wallpapers and emoticons; character profiles; and production information. The LaMB universe will expand as web-based content continues to grow and mobile offerings including mobisodes and mobile-based graphic novels come available in the upcoming months. All promotional activities are also gearing up to a perfect crescendo for the LaMB TV feature to take Asia by storm in March 2009 on Animax!
· 3D animated MV for ‘I Can Wait Forever’ by Simple Plan, title track of Animax Asia’s original animation production LaMB, in exclusive world premiere on 19 Dec 2008, 11.25pm (SEA/PH/SA) / 11.55pm (HK), across Asia on Animax
· Abridged version of ‘I Can Wait Forever’ MV to air following one-time full-length broadcast; uncut version available only at Animax’s LaMB website (www.animax-lamb.com) along with The Click Five’s ‘Summertime’ MV which premiered 21 Nov 2008 across Asia on Animax.
· Both MVs are produced in Singapore and will serve as the official MVs for the bands’ respective songs internationally
· MVs add to online content including multiplayer games, web manga, artwork, videos, downloadable properties and production information; along with mobisodes and a mobile-based graphic novel launching from now through Q1 2009 to set the stage for the TV feature premiering March 2009
Simple Plan’s ‘I Can Wait Forever’ MV premieres Friday 19 Dec 2008
11.25pm (SEA/PH/SA) & 11.55pm (HK) only on Animax
About Animax Asia’s LaMB
LaMB is Animax Asia’s first original animation production in HD for online, mobile and TV, offering a revolutionary multiplatform, multimedia entertainment experience to engage youth and young adult digital natives of today. Made under the US$6million Singapore Economic Development Board and SPE Networks – Asia Joint Production Fund, LaMB includes a TV animation feature and music videos, web manga, mobile graphic novels, mobisodes, as well as online and mobile games launching from late 2008 to Q1 of 2009.
Executive produced by Animax Asia, LaMB is based on the script submitted by Filipino viewer Carmelo Juinio, winner of the Animax Awards 2007 script-writing competition. Production is undertaken by Singapore studios Peach Blossom Media and Imaginary Friends Studios, directed by Ryosuke Tei with storyboards by Yasufumi Soejima. LaMB stars Taiwan-based singer-actor Van Ness Wu, Taiwan-based actress Tanaka Chie and Hong Kong artiste Josie Ho as voice actors in lead roles, and features songs from international bands including The Click Five’s single ‘Summertime’ and Simple Plan’s hit ‘I Can Wait Forever’ as the title track. Further information is available at www.animax-lamb.com.
About Animax Asia
Animax Asia is 100% owned by Sony Pictures Entertainment. Launched on 1 January 2004, Animax is Asia’s first youth anime brand specializing in the fastest growing youth entertainment genre – Japanese animation. Animax Asia’s programming strategy is to not only offer a dynamic line up of the highest-rated, most popular anime programs as well as shows never before seen outside of Japan, but also original productions, music and technology-lifestyle programs, that are exclusive to Animax Asia.
It is the channel of choice for Asia’s trendsetters, image-conscious, tech-savvy youth & young adults, and individuals seeking a unique entertainment experience. The channel now reaches over 29 million households across Asia (including Japan), achieving the fastest roll-out among new channel launches in recent years, and is set to become a leading iconic brand synonymous with popular youth culture. More information about Animax Asia can be found at www.animax-asia.com, www.animax-taiwan.com, www.animax-hk.com, www.animaxindia.com and www.animaxtv.co.kr.
Official pdf here. I’m crap tired as hell, and I haven’t started preparations for my trip to the Cameron Highlands yet again. Will be posting up another episode of MC soon though, keep your eyes peeled.
Update: Media preview of the MV I can wait forever is up. http://www.animax-lamb.com/videoPress
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